Michelin tire options include all-season, winter, SUV, light truck, and performance tires. Michelin is one of the most recognizable tire brands in the world and one of the two largest. Michelin has been awarded over thirty times for their outstanding customer service, so you know that you’re getting the best when you buy Michelin tires.
Michelin has a long history in racing, and they’ve provided tires to some of the fastest teams in MotoGP, endurance racing and Formula One. Their success with developing tires for racing is passed down to consumers, who can trust that the quality of a Michelin passenger tire will be the same as a racing or space shuttle tire. The company is passionate about excelling in engineering, design and production, and fans of Michelin will be familiar with their product quality, durability and comfort.
The Michelin Promise Plan comes with every tire and includes a 60-day satisfaction guarantee and 3-year roadside assistance, and a limited mileage warranty. Roadside assistance includes flat tire change out, free towing up to 250km, fluid delivery, lock-out service and battery jump start!
Michelin Tires — All Season
The Michelin Defender is a great option and one of the most popular options for passenger vehicles and minivans. The Energy models offer outstanding fuel efficiency and the same high quality that you’ve come to expect from Michelin.
Michelin Tires — Winter
Michelin’s winter tires are extensively tested and designed to provide unbeatable handling and control in any of the weather conditions thrown at Canadian drivers. The Latitude and Pilot ranges are designed to get you safely through even the toughest conditions.
Michelin Tires — Light Truck/SUV
Michelin’s SUV and light truck tires are designed to prolong wear and offer great fuel efficiency while providing traction and stability in a range of conditions. The LTX range is great for light trucks, while the Diamaris range is outstanding for SUVs and CUVs.
Michelin Tires — Performance
Michelin performance tires make the most of what’s been learned on the track and pass the latest technology on to consumers. The Pilot range offers driving enthusiasts uncompromising handling and quality, while the Primacy range is perfect for luxury vehicles.
They have been manufacturing car tires since 1888 and are responsible for many innovations in tire technology that we now take for granted, including the radial tire and the run-flat tire. Michelin makes passenger and light truck tires, heavy-duty truck tires, recreational vehicle tires, earthmover tires, agriculture tires, aircraft tires and bicycle tires.
In Canada, Michelin employs nearly 4,000 and has 18 plants in North America. They also have 960 people employed at their research and development facility. From their test facility in South Carolina, they measure the success of their tires in a number of categories including noise, wet traction, gravel endurance, off-road inclines, mud traction as well as performance in emergency situations.
Michelin is dedicated to environmental sustainability and sponsors the annual Michelin Challenge Bibendum, a sustainable mobility event. They have also manufactured a solar-powered car and strive to create tires that help consumers reduce the fuel they use by producing the best quality tires available.